They have more integrations than you’ll ever need. With MailChimp, you don’t require a Ph.D. to navigate the interface but you’ve got to dedicate some time to learn the ins and outs of the platform. MailChimp also has tons of tutorials available in the help center. Winner: Due to the fact that both offer a good selection of email templates and editing options, I’m giving them each a point this round. 2-1 to MailerLite. MailerLite also offers tons of direct integrations. Also, you have the option of HTML if you want to go hard and code your own template. Regardless of how many groups or segments a subscriber belongs to, it’ll only ever be counted as one subscriber. It gives click-mapping, eCommerce tracking, Google Analytics reports available, You can access the data like open rate, CTR, unsubscribes. On the bright side, the drag and drop editor is highly customizable and responsive. The good thing about MailerLite is that users can start using the automation software on the free plan. You can add different content blocks using the drag and drop editor. MailChimp, on the other hand, is an old dog in the game. Also, they got ShopSync. You’ll see the individual campaign stats on the different lists. Also, I like how they emphasize permission-based opt-ins. And Zapier provides a thousand other integrations. Winner: MailChimp. For that reason, MailChimp wins. Surprisingly. I dropped out in 2015 to pursue my passion in blogging, digital marketing and training. Eigenlijk is de hele gebruikers interface vergelijkbaar. It has an intuitive interface with a fast loading time. 95.45% of MailChimp emails landed in people’s inboxes while 75.55% of MailerLite emails landed in the inbox. The standard plan gives you the option to automate onboarding series, lead nurture campaigns, abandoned cart reminders, and event-based automation. And, buy me a coffee ☕️. Both MailerLite, and Mailchimp have e-commerce tracking, but MailerLite is to WooCommerce and Shopify. With MailerLite, the free plan comes with 12000 emails for up to 1000 subscribers. It also gives you plenty of form templates for your popup forms or website embedded forms. Big and small, well-known and less popular, all promising to be the best solution for your needs. My test used the top five email clients i.e. Starting Price: $9.99/month. You can’t know what’s working and what isn’t if you don’t test. In MailerLite’s case, you’ll have access to support on both the paid and free plan, but you’ll only have access to live chat support on the paid plan. 8-5. Also, it provides smart recommendations and send-time optimization thanks to its ‘Time Wrap’ feature. So which one is simpler? The final score is 9-5. MailerLite was very responsive and helpful when I contacted them via live chat – an agent responded within 2 minutes of submitting my query. If you want to dive deeper, check out the results of your email sequence and you’ll be able to get a better insight into the performance. Both MailerLite and Mailchimp are good options for beginners. The free plan comes with 12000 emails for up to 1000 subscribers. It doesn’t get any better than that. $10 is way better than $50. So, we arrive at the final round: pricing. You can test the subject line, from name, content, and send time. There is no need to send emails if they don’t get into your contacts’ inboxes. It has a wide array of integrations making it possible to perform any CRM, team management, or eCommerce task. Spend so much less while getting all advanced features - Automation, A/B testing, Autoresponders and plus 24/7 customer support! And it gets better, MailChimp offers you a genre of inbuilt options to segment your audience. Your subscribers are included in a segment if they meet a set rule. On the bright side, it has click-mapping, and you can integrate with Google Analytics. But I would like to know, Which ESP are you using now? 31 Aug 2020 – Updated the deliverability averages, Both MailerLite and Mailchimp are good options for beginners. So don’t be discouraged as it’s not a steep learning curve. MailerLite doesn’t have a long list of integrations but it’s bagged most of the important integrations you might need. You can easily create your workflows, add steps, delete them, or add other decisions in a snap. MailerLite vs Mailchimp Now before I show you exactly which one of these email marketing tools is better let’s take a short look at their history and what makes them what they are today. The premade eCommerce workflows allow online store owners to follow up with their customers ultimately increasing sales and growing their business. 4. And you can’t test landing pages or automation series too. Both providers have similar support channels available (knowledge base, email, live chat), however, whether you can access these channels depends on the plan you’re on. But that doesn’t necessarily mean it offers a better service. This is very off-putting as it could really push the cost up. Winner: Overall, both tools have fairly shallow learning curves, however, MailerLite has a better designed interface, which makes it a great tool for all levels. But it’s still not in the same league as Klaviyo. Email marketing programs are one of the top technologies for B2B marketers, with 85 percent using them, according to Content Marketing Institute—and there are a lot of email marketing tools on the market today.. We’ve reviewed the two options to help you better understand the differences among five categories: MailerLite allows you to test the subject, sender details, and email content. Segmentation is facilitated by a wide variety of variables, and, as I’ve mentioned, you can set up an automation to remove subscribers from a particular group when they join another, for example. You have to select at least two Newsletter Services. I had to cross my fingers to be let behind the wall. However, when compared to ActiveCampaign or Drip, their list management is bare bones. You can carry out multivariate testing. It’s very easy to set up and loads fast. Just one email at a time. You have sleek form templates to create popup forms or web embedded forms. ML on the other hand offers 1000. Basically, you hit the ground running. And automation makes this possible on autopilot. So, It’s a nice opportunity for beginners to try them before purchasing their plans. Each individual client you test will use one token and unused tokens are not carried over to the following month. Forms and landing pages are your conversion tools. It’s got awesome ready-made ‘themes’ so all you have to do is add your content and you’re done. Okay, that describes everything on MailerLite. It’s also a plus that its paid plan lets you send unlimited emails. From Shopify to Facebook Leads, ClickFunnels, WordPress, WooCommerce, Stripe, Paypal, etc. Its prices are much more reasonable than Mailchimp’s and their list management is much less of a headache. It piqued our curiosity and we quickly ran to the pricing page to find out that with the same subscribers we would be paying just $50/month. Both MailerLite and MailChimp are great and affordable email marketing solutions. Mailchimp’s CRM capabilities are limited, but it certainly does better than MailerLite in this area. If you’re shopping for an ESP, you’ll come across so many email marketing tools. But, don’t get discouraged once you’re in, there is a super simple tool waiting. Sending your email broadcasts is easy-peasy. You got to be grateful for this because talking to an actual person with MailChimp is like looking for a needle in a haystack. The founder of this blog BloggingX and many other online ventures. But again, things may have been changed. Wij hebben ons beperkt tot de marktleider MailChimp en de runner up MailerLite waarbij we met beiden een test hebben gedaan. And YouTube embeds! Sign up and rock your email marketing! I have already compared MailChimp to ConvertKit and Klaviyo. It’ll be very helpful for me, if you consider sharing it on social media networks. Instead, it’s hidden under the ‘Audience’ tab. All the paid plans have live chat support Monday to Friday. Also, you’ll have the MailerLite logo on your emails. Gmail, Yahoo, AOL, Hotmail, and iCloud. MailerLite vs Mailchimp: Detailed Features Comparison (Table), 1,000 contacts for free and 12,000 emails/month. Clearly an underdog, Mailerlite managed to come to the surface pretty quickly. They are sleek, modern, and mobile responsive. Compare Mailchimp vs MailerLite. I can’t forget their intuitive drag-and-drop editor that allows you to create emails on the fly. The only option I had was to cancel the query – very frustrating! It offers integration with CRM, social tools, and eCommerce. Mailerlite vs MailChimp: Drag and Drop Builder To make a complete Mailerlite and Mailchimp review – we have to compare drag’n’drop builders, because it’s a heart of email marketing and the user interface have to be simple when non-experienced user tries these tools. If you’re in need of advanced segmentation, comparative reports and premium support, you’ll need to upgrade to its Pro plan ($299/month for 10,000 contacts). You got 30+ templates to choose from or you can use HTML to create a page from scratch. They also offer a 14-day free trial for their premium plan. As far as I know, Mailchimp’s free plan allows up to 2000 subscribers and MailerLite allows 1000 subscribers with the free plan. MailerLite VS MailChimp Features & Pricing. MailChimp empowers you to harness the power of data through its detailed analytics and reporting. The caveat is only if you’re an eCommerce platform in need of in-depth integration with apps like Shopify. In order to unlock Mailchimp’s automation workflows, you’ll need to upgrade to its Standard plan (for 5,000 contacts you’ll be paying $75/month). In this MailerLite vs Mailchimp comparison, I’m going to analyze each tool in detail, looking at how easy it is to use, what pro features it comes with, how pricey it is, and more. MailerLite has put its best foot forward when it comes to email templates. Today we’ll take a look at MailerLite vs MailChimp. MailChimp vs MailerLite: A Rundown. MailChimp gives you state-of-the-art reports and analytics details. 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